FASHION SNOOPS

Freelance Culture Team Researcher

MY ROLE

The Culture Team forecasts macro trends, cultural shifts, consumer sentiments, and developments in technology which are heavily referenced by other FS teams when creating specific fashion forecasts. My role is to author the monthly Social Media Digest and support client work and Culture Team reports through research and copywriting.

JOURNEY

INTERNSHIP

I started as an intern, supporting research and copy for client reports, tech industry reports, the Social Media Digest, and New + Now. I ended my internship by authoring my own DEI report on the women’s rights movement in Iran (Jin, Jiyan, Azadi) following the death of Mahsa Amini.

FREELANCE

Now, I author the monthly Social Media Digest, having created an entirely new format for the report that includes a section for DEI issues. I also provide additional support through research and copy for other projects, most recently assisting on the 2026 Macro Trends.

TAKEAWAYS

My time at FS is teaching me how to how to effectively conduct research, create engaging copy, and synthesize cultural sentiments centered around client needs. I continuously learn more about Web3, decentralized platforms, and the future of AI technologies, allowing me to expand my viewpoints in tech outside of the realm of fashion. I also center my passion for DEI and human rights, proactively working to make spaces within my reports to discuss the impacts of world events and how technology influences them.